Approach

When you hire me for a project, you hire a partner. My role is simple: do my job – and do it well – so you can do yours.

We’ll talk about the scope of your project first so I can give you an accurate quote for what I’ll deliver and when. Using a process that simplifies every project, I’ll quickly get up to speed about your audience, message, product or service, by asking the right people the right questions. I’ll research your product, your company, your industry, your audience and your competition, to determine your audience’s key motivators.

The outcome? Targeted, results-oriented copy that clearly communicates in an engaging, conversational style.

More than just writing

Beyond good, strong copy, you’ll get a process that’s easy and hassle-free – the kind you’d be happy to go through again. I’ll listen, learn and deliver, working on building a good, strong relationship — one of my favorite parts of every project.

As an experienced copywriter, editor and journalist, I write to reach. No matter your audience, no matter how technical your product or service, my specialty is developing clear, benefit-driven written communications that resonate, educate and motivate. Print or online, I put my skills to work on all kinds of projects:

  • Web content
  • Newsletters and E-Newsletters
  • Landing Pages
  • Brochures
  • Sales Letters
  • Sales Sheets
  • Print ads
  • Articles
  • Press releases
  • Annual reports
  • Radio and television spots
  • Speeches
  • Display text panels
  • And more!